With vlogs likely to face tighter regulations in terms of product promotion, today’s chart draws on data from our new Audience Report to question how effective they are in terms of advertising.

Among the 1 in 4 internet users who say they regularly watch vlogs, the continued influence of traditional advertising channels is clear to see. Overall, 6 in 10 vlog watchers say they find brands through online, TV and radio advertisements. Search engines are also key here, with half finding brands this way.

Significantly, just a fifth of this audience say the find out about new brands from watching vlogs. This may be 3x ahead of average but vlogs still remain the least impactful brand discovery route among the 20+ tracked by GWI – coming behind recommendations, reviews, ads, celebrity endorsements, social networks, press coverage and more besides. Clearly, then, vlogs are yet to reach anything like their full potential as brand advertising platforms.

To download our new Vlog Watcher audience report, click here.

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Written by

Jason is Chief Research Officer at GlobalWebIndex. He oversees the global research and insight teams, directs the world-leading research study and specializes in analyzing consumer trends. He writes for titles like the Huffington Post and MediaPost and is a frequent contributor to stories on media outlets such as BBC News, CNN, the Guardian, Wall Street Journal and Bloomberg.

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