New media conglomerate Vice Media has made many headlines through its ambitious expansion across a range of platforms as well as its appeal to a predominantly young audience. Our final Chart of the Day this week zeroes in on this audience in the UK & USA and on one aspect of its media consumption habits: their enthusiasm for consuming television content, both broadcast and online.

As our chart makes clear, almost all of this audience are engaging with online TV content in some form. Indeed, 9 in 10 Vice Visitors in the UK/US used an online TV/film service last month, with significant numbers also watching live TV online or using TV catch-up services. For this group, it’s clear that online has a become a major part of their TV consumption habits.

But on a daily basis, it’s still traditional broadcast TV that captures most television time among this group. The average Vice Visitor in these markets is watching well over 3 hours of linear TV daily, something which clearly supports Vice’s efforts to expand onto this platform.

UK/US Vice Visitors Watching 3+ Hours of TV DailyExplore data in PRO Platform Get the Free GWI Entertainment Q3 2016 Summary Report

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Written by

Felim is Senior Trends Manager at GlobalWebIndex. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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