Following the enforcement of the EU General Data Protection Regulation on the 25th of May, that overhauls how businesses handle and process personal data globally, this week we’ll provide insight into attitudes towards the new law among UK internet users.

Based on interviews with more than 1,500 consumers prior to its implementation (April 27th – May 12th 2018), we found that just over 7 in 10 UK adults were aware of GDPR. This widespread awareness is encouraging for the EU, and has no doubt been boosted by the high profile privacy breaches that have occurred as of late, alerting consumers to a lack of privacy online.

Awareness reached a high among 25-44s at around 8 in 10, but dipped to a low of 1 in 2 among 16-24s. This indicates that it was the country’s youngest adults who needed the most education in the final days before the new privacy-focused legislation came into force.

You can read more about GDPR and GlobalWebIndex here.  

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Written by

Olivia is a Senior Insights Analyst at GlobalWebIndex. Moving to the company over 2 years ago after completing a degree in Psychology, Olivia works as part of the Strategic Insights team producing bespoke assets for clients. Olivia also writes on GlobalWebIndex’s blog, with a particular interest in social media and behavioral economics.

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