Last week, rumors emerged that Twitter is developing a new ad product that incorporates users’ tweets within ads displayed on the platform – the aim being to mix branded content directly with consumer advocacy.
But what incentives are most likely to turn Twitter users into brand advocates?
High-quality products top the list here – over half of Twitter users identify this as a reason to promote a brand online. But more direct marketing strategies can have a clear impact too; nearly 50% say they would become advocate a brand in exchange for a reward or gift.
Notably, Twitter users over-index the most for some content-related motivations. For example, this group is 50% more likely to promote a brand in order to receive exclusive content (like music or video) – 1 in 5 would.