With almost half of 16-24s posting a review of a product or company online in the last month, there’s certainly a decent share of young consumers willing to potentially promote brands online. But what incentives are most likely to turn this age group into brand advocates?
Unsurprisingly, it’s high-quality products that comes top of the pile. But a more direct marketing strategy has the potential to make a big impact too: offering rewards would encourage more than 40% to become brand advocates.
But perhaps most interesting of all is that around 40% would endorse a brand out of simple love for it – a figure which compares to just 24% among their 55-64-year old counterparts.