As the world of social media and sports come ever-closer together, Facebook has scored a big deal that allows it to stream live Major League Soccer matches on the platform.

As our midweek Chart shows, such a deal could bring clear benefits to both parties. For the MLS, this agreement will be responding to the viewing behaviors of its audience: a significant 3 in 4 MLS Fans already turn to the web to watch sports coverage or highlights. What’s more, with the vast majority of fans visiting/using Facebook each month (87%), the MLS will face a huge potential audience by streaming on this platform.

In turn, Facebook could attract some of the online sports viewers who aren’t currently Facebookers (10% don’t currently visit/use the platform each month), helping it to grow further in a market where it is reaching its saturation point.

The Potential for Major League Soccer's Deal with FacebookExplore data in PRO Platform
Get the Free GWI Social Q4 2016 Summary Report

mm
mm

Written by

Katie is a Strategic Insights Manager at GlobalWebIndex. Moving to the company 4 years ago, Katie heads up the Strategic Insights team, overseeing the production of bespoke assets for clients. Katie also writes on GlobalWebIndex’s blog, with a particular interest in social media and marketing.

Never miss a post

By subscribing you confirm you’re happy for us to send you our latest articles.