With Google reportedly planning to launch its subscription service YouTube Red in the UK in the coming year, today’s Chart of the Day takes stock of how the relatively young service is performing in the US.

YouTube’s vast reach (82% visited YouTube in the US last month) has certainly given its paid-for service a large potential audience and it’s now 8% of US YouTube users who use YouTube Red each month (either via their own account or someone else’s).

Demographics are key, however. It’s 25-34s who are most likely to be using the service (on 16%), and men are almost twice as likely to be engaging as women. What’s more, there’s a direct correlation with household income.

However, with a growing number of premium services, from Netflix and Spotify to Amazon Prime and Apple Music, now competing for consumers’ monthly entertainment budgets, Google will have a lot of ground to cover. Particularly as many of its competitors have already launched worldwide.

COTD_11_JAN_2017-1.pngExplore data in PRO Platform Get the Free GWI Entertainment Q3 2016 Summary Report

mm
mm

Written by

Chase Buckle is the Trends Manager at GlobalWebIndex. Chase oversees GlobalWebIndex’s Trends team, who leverage the company’s research studies to unlock the most up-to-date understanding of the modern digital consumer.

Never miss a post

By subscribing you confirm you’re happy for us to send you our latest articles.