The iPhone 6 has been a runaway success for Apple, helping the company to push its profits and value to historic levels.

As we discuss in our new flagship GWI Device report (get a free summary here), among the 20% of internet users globally who own an iPhone, it’s still the 5S that is the most popular model. Fully one quarter of this group are using a 5S, with the 4S coming in second-position (being used by a fifth of iPhone owners).

But it’s the impact of the iPhone 6 that shines through here. Already, 15% of iPhone owners are using a 6. The 6 Plus cannot boast similar numbers but, considering the increased cost of this device, the fact that 6% of iPhone owners now own a 6 Plus is good news for Apple’s bottom line.

The expense of the 6 and 6 Plus has a pretty clear impact when we look at the demographics of their owners. Internet users from the top income quartile are three times as likely to own an iPhone 6 as less affluent consumers.

What’s more, the importance of the iPhone 6 to Apple’s prospects in Asia is clear. North Americans may be the most likely to have bought a 6 but it’s already 3% of internet users in APAC (and similar numbers in China) who own an iPhone 6.

mm
mm

Written by

Felim is Senior Trends Manager at GlobalWebIndex. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

Never miss a post

By subscribing you confirm you’re happy for us to send you our latest articles.