Continuing this week’s series on Social Video Viewers, today’s Chart looks at the average time they are devoting to social media and broadcast television.
These internet users are spending almost 3 hours daily on social networks and messaging services – around 30 minutes more than the average digital consumer. Traditional linear TV visibly retains its position in their media portfolios, but significantly less time is spent on it.
These figures are, however, subject to some important age-based variation. As our chart shows, while social media time decreases in line with age, time devoted to linear TV increases. In fact, the oldest age groups we track (45-64) continue to display a clear preference for traditional TV.
It’s evident then that social is a firm daily go-to for entertainment, but that this is especially true among mobile-first younger consumers. For more social insights like these, our latest Social Flagship Report is available here.