With the Six Nations final round taking place this weekend, our last Chart of the Day this week takes a look at a major route through which brands and advertisers can reach fans: Second-screening.
The vast majority of fans in Europe are set to reach for their devices as they watch the games unfold this weekend, with over 80% saying they use another device as they watch TV. Mobiles are set to be the device of choice here, being used by over half.
Although fewer than 10% of European fans are engaging with official apps or websites related to their TV screens, it’s worth noting that many of the most popular activities are social. With 38% using social networks and 3 in 10 messaging their friends, many are evidently keen to connect with other fans and see reactions to games in real-time.