Time Warner’s investment in Hulu last week reportedly valued the TV streaming service at almost $6 billion – and our mid-week Chart of the Day shows just why the platform could demand such a price tag.

Although Hulu still trails the VOD juggernaut of Netflix – which is watched by well over half of online Americans each month – Hulu (22%) can now claim a reach that is almost as widespread as rival Amazon Prime Video (25%). And, among the key 25-34 age group, this figure rises to 1 in 3.

As the Time Warner investment also grants Hulu access to the extensive TV output of Turner Broadcasting, the service looks set to maintain a lead over rivals like HBO and Crackle, while bolstering its challenge to Amazon.

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Written by

Felim is Senior Trends Manager at GlobalWebIndex. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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