The stated aim of today’s Data Privacy Day is to “encourage everyone to make protecting privacy and data a greater priority.”

According to our research, it’s a sentiment that’s likely to resonate loudly with the global internet population. Overall, 56% express concern that the internet is undermining their personal privacy, a figure which has grown from 48% back in Q4 2010.

At a country level, it can also rise significantly higher – peaking at 68% in South Korea and 66% in China.

In a sense, though, perhaps the most revealing insight comes from looking at those who disagree with this statement. That group represents just 19% of all respondents, dropping to as little as 10% in South Korea – a trend which is surely indicative of just how live and important an issue this is for internet users.


Written by

Jason is Chief Research Officer at GlobalWebIndex. He oversees the global research and insight teams, directs the world-leading research study and specializes in analyzing consumer trends. He writes for titles like the Huffington Post and MediaPost and is a frequent contributor to stories on media outlets such as BBC News, CNN, the Guardian, Wall Street Journal and Bloomberg.

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