Our final blog this week draws on more data from our new Market Reports to look at the regional figures for smartphone and tablet ownership.

Globally, it’s now close to 8 in 10 internet users who personally own a smartphone and almost 1 in 2 who have a tablet. But look at these numbers from a regional perspective and some interesting differences emerge.

Perhaps most strikingly, North America is behind all other regions when it comes to smartphone ownership but, along with Europe, is at the very forefront of tablet ownership.

Demographics are key to this. With older consumers consistently outpacing 16-24s when it comes to buying and using tablets, it’s the more mature internet populations of Europe and North America who score the best figures. For smartphones, the reverse is then true – as we saw in yesterday’s chart, 16-24s are by far the biggest users of the mobile web, and hence the young, urban and affluent internet populations of APAC, LatAm and MENA take the lead here.

The first of our new Market Reports,UK,USA andMalaysia,China, India, Belgium and Brazil, are now available to download.


Written by

Jason is Chief Research Officer at GlobalWebIndex. He oversees the global research and insight teams, directs the world-leading research study and specializes in analyzing consumer trends. He writes for titles like the Huffington Post and MediaPost and is a frequent contributor to stories on media outlets such as BBC News, CNN, the Guardian, Wall Street Journal and Bloomberg.

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