With YouTube recently announcing that 50% of its traffic is now coming from mobile devices, our first post this week takes a look at the numbers who say they’re regularly visiting via a smartphone.

At a global level, we’ve seen further growth here throughout 2014, with close to two fifths of internet users connecting to the video-sharing giant via a mobile each month.

The majority of these mobile YouTubers are young. 45% of 25-34s are monthly visitors, with the coveted 16-24 demographic only just behind. In terms of regions, figures for APAC are skewed by China’s official ban on YouTube, but it’s notable that 6 in 10 internet users from Latin America and the Middle East/Africa are now monthly visitors.

With the site reported to be considering an ad-free subscription model as an alternative option for ad-fatigued users, it’s thus clear that its potential global audience for this would be vast.

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Written by

Jason is Chief Research Officer at GlobalWebIndex. He oversees the global research and insight teams, directs the world-leading research study and specializes in analyzing consumer trends. He writes for titles like the Huffington Post and MediaPost and is a frequent contributor to stories on media outlets such as BBC News, CNN, the Guardian, Wall Street Journal and Bloomberg.

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