With YouTube recently announcing that 50% of its traffic is now coming from mobile devices, our first post this week takes a look at the numbers who say they’re regularly visiting via a smartphone.

At a global level, we’ve seen further growth here throughout 2014, with close to two fifths of internet users connecting to the video-sharing giant via a mobile each month.

The majority of these mobile YouTubers are young. 45% of 25-34s are monthly visitors, with the coveted 16-24 demographic only just behind. In terms of regions, figures for APAC are skewed by China’s official ban on YouTube, but it’s notable that 6 in 10 internet users from Latin America and the Middle East/Africa are now monthly visitors.

With the site reported to be considering an ad-free subscription model as an alternative option for ad-fatigued users, it’s thus clear that its potential global audience for this would be vast.


Written by

Jason is Chief Research Officer at GlobalWebIndex. He oversees the global research and insight teams, directs the world-leading research study and specializes in analyzing consumer trends. He writes for titles like the Huffington Post and MediaPost and is a frequent contributor to stories on media outlets such as BBC News, CNN, the Guardian, Wall Street Journal and Bloomberg.

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