For the final chart in our series on multi-networking, we look at this trend among an increasingly important online audience: mobile-only internet users.

The multi-networking trend has reached a plateau worldwide, partly due to the growth of the mobile-only audience. On average, Mobile-Only Users hold 5.7 social media accounts, compared to a significantly higher 7.8 among the multi-device online population.

This demonstrates how social habits differ for a Mobile-Only user, with a more select spread of services prioritized for functionality and preservation of all-important data allowances. Facebook and WhatsApp have been particularly important here, partly due to Facebook’s long-standing data initiatives targeted at mobile-only markets, like Facebook Zero and Free Basics.

Mobile-only internet access is most prevalent in MEA, where 1 in 4 internet users own either a smartphone or feature phone but no other devices – a figure far higher than any other region. And for Africa in particular, it’s likely that the region’s expanding internet population will continue to have a reduced social media portfolio.

Mobile-Only Users Less Likely to Multi-NetworkExplore data in PRO Platform


Written by

Chris is a Senior Trends Analyst at GlobalWebIndex. Moving to the company in 2017 after working in publishing, he produces blogs, infographics and reports on the most pressing topics in the worlds of technology, marketing, and many others.

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