Facebook’s strong quarterly earnings announcement this week again showed how important mobile is to the platform, and to its ad revenue stream. And GWI’s research shows clearly that Facebook’s users agree on the importance of mobile.
It’s now over half of Facebookers who say that mobiles/smartphones are their most important device for getting online, and among young demographics and users in fast-growth markets, these figures can reach up to 60%. In contrast, laptops and desktop trail somewhat behind and it’s only 3% of Facebookers who identify tablets as their most important device.
These figures also give some context to why Facebook has admitted that its video ambitions will be focused on short-form content, that is optimized for viewing on-the-go, via mobile.