For Tuesday’s chart, we draw on data from our new Millennials Audience Report (download a free summary here) to look at the amount of daily time that this group are now spending on their smartphones.

Although Millennials have long since been known as the mobile-first generation, GWI’s long-term data on this metric still makes for striking reading. Since 2012, the average amount of time being spent online on a mobile among this audience has rocketed from 1.78 to 3.14 hours.

Simultaneously, time devoted to PCs, laptops or tablets has been ebbing downwards to stand at just over 4 hours. Before too long, that means mobiles are on course to capture more daily time than all other devices put together – emphasizing just how dominant the smartphone has become within the daily lives of this trend-setting audience.

For more insights on Millennials, clients can download the full version of our new audience report here.


Written by

Jason is Chief Research Officer at GlobalWebIndex. He oversees the global research and insight teams, directs the world-leading research study and specializes in analyzing consumer trends. He writes for titles like the Huffington Post and MediaPost and is a frequent contributor to stories on media outlets such as BBC News, CNN, the Guardian, Wall Street Journal and Bloomberg.

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