For Tuesday’s chart, we draw on data from our new Millennials Audience Report (download a free summary here) to look at the amount of daily time that this group are now spending on their smartphones.

Although Millennials have long since been known as the mobile-first generation, GWI’s long-term data on this metric still makes for striking reading. Since 2012, the average amount of time being spent online on a mobile among this audience has rocketed from 1.78 to 3.14 hours.

Simultaneously, time devoted to PCs, laptops or tablets has been ebbing downwards to stand at just over 4 hours. Before too long, that means mobiles are on course to capture more daily time than all other devices put together – emphasizing just how dominant the smartphone has become within the daily lives of this trend-setting audience.

For more insights on Millennials, clients can download the full version of our new audience report here.

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Written by

Jason is Chief Research Officer at GlobalWebIndex. He oversees the global research and insight teams, directs the world-leading research study and specializes in analyzing consumer trends. He writes for titles like the Huffington Post and MediaPost and is a frequent contributor to stories on media outlets such as BBC News, CNN, the Guardian, Wall Street Journal and Bloomberg.

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