The first of a series short reports utilising our data to highlight key trends and insights. We created this series to demonstrate the power of the Global Web Index but this is only a small proportion of the research. Anyone wanting a deeper dive to the interesting world of social media and technology can access the data at a subscription basis.
The Key Facts In This Report (feel free to share and use) are:
- Globally, the Internet is still primarily a task based tool serving functional needs. People use it to make more informed purchase decisions, find news, find products, entertain and educate themselves
- Looking specifically into social drivers, the more involved motivations such as creating content or publishing opinions are still niche
- Fast growing internet markets are inherently more social and involved, sharing content and opinions across all social platforms such as blogging, micro-blogging and uploading video. This trend is reflected across all age groups
- Content is increasingly more important motivation for online usage