The migration of online activities from PCs and laptops to mobiles is a much-discussed trend but GWI’s long-term and granular data can quantify this process exactly. And we now see that internet users are completing a broader range of online activities on mobile than they are on computers.
At the start of 2016, digital consumers were averaging about 19 distinct online activities on PCs and laptops, more than they were completing on their mobiles (c.14). Fast-forward to Q1 2017 and we see that mobiles have overtaken computers for this metric, with the average internet user completing c.16 distinct online activities on their mobiles vs. c.13 on computers.
This is yet another indication of the rise of the smartphone but it’s also clear that we are yet to enter a mobile-only landscape – the number of online activities being carried out on computers is still substantial and, in fact, most internet users are comfortable completing activities across numerous different devices.