To begin a brief series marking the release of our latest Commerce Flagship Report (get a free copy here), today’s Chart explores online commerce across our tracked markets.

Chinese digital consumers are the most avid online shoppers, with 83% reporting purchasing a product online in the past month. This figure remains remarkably even across all age, gender and income breaks.

The opportunities for digital commerce in APAC in general are very evident, with 6 of the top 10 global markets coming from the region. In part, this is a result of the success of home-grown online merchants in revolutionizing retail, such as Chinese e-commerce giant Alibaba.

Nevertheless, certain European markets also show strongly here too, with the UK, Germany and Poland featuring within our top 10 (achieving figures of 75% or more).

Chinese Internet Users are Biggest Online ShoppersExplore data in PRO PlatformDownload commerce report

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Written by

Olivia is a Senior Insights Analyst at GlobalWebIndex. Moving to the company over 2 years ago after completing a degree in Psychology, Olivia works as part of the Strategic Insights team producing bespoke assets for clients. Olivia also writes on GlobalWebIndex’s blog, with a particular interest in social media and behavioral economics.

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