We’ve seen before that Celebrity Networkers are an image-conscious group who value keeping up with the latest fashions and trends.
They’re impressionable to ‘cool’ brand campaigns and products that can boost their social standing and make them feel respected by their peers.
There’s more evidence for this in our chart today. When we ask Celebrity Networkers what they most want brands to do, they’re most ahead of average for valuing brands that make them feel cool/trendy (+17%) or improve their reputation (+14%).
As well as being avid followers of celebrities on social media, the attitudes of this group also spell big opportunities to be influenced by these types of social accounts.
40% say that they are easily swayed by other people’s opinions, putting them 15% ahead of average.
Likewise, they’re more likely to say that they always seek an expert opinion before purchasing – with over 6 in 10 saying this is the case.
The opinions and views of others are clearly important to Celebrity Networkers – they’re more likely to look for reassurance pre-purchase. Seeing their favorite celebrities that they take as role-models promote a product will fit the bill here.
The challenge for marketers is finding the right type of influencer that aligns with their target audience and their attitudes.
With the supply and demand of influencers at an all-time high, it’s more important than ever to find the influencers who are authentic.
*Celebrity Networkers are defined as those who use social media to keep up with celebrities, or that they follow actors, comedians, singers or TV presenters on these platforms.