Buying Online is Now Mobile-First

Our latest research confirms that online shopping has now become a mobile-first activity. This transition reflects changing attitudes towards m-commerce and signals a new era of growth for other purchasing avenues heavily reliant on mobile.

Continued growth for m-commerce will pave the way for location-based retail, AR shopping experiences, social commerce and mobile payments to take on a more prominent role in the consumer’s path to purchase. In culmination, these trends will build a much sleeker, more flexible and more personalized purchasing experience centered around the smartphone, both online and offline.

There’s no doubt that APAC has been the driving force behind m-commerce; 63% in this region are buying via their mobiles each month. But if we focus on the mobile-centric 16-24 age group, figures in Europe and North America jump to 40% and 45%, respectively. This is yet another reminder of how important it is for retailers to optimize their sites for mobile.

To get more information about the latest trends in commerce, clients can download our new Commerce Flagship Report here and a free version is also available here.

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