Last week, Major League Baseball and Facebook became the latest sports league and social network to announce a live-streaming partnership.

As our mid-week Chart shows, MLB is a widely popular league among US Facebookers but, as yet, very few are catching these games online. Half of US Facebookers might be watching the MLB in some form, but only 10% are tuning in online. That suggests there is a massive potential audience for Facebook’s live broadcasts, with users able to watch via a range of devices, and from any location.

This move also confirms the central importance of sports to the future of social video and, in particular, live broadcasts via social platforms.

Almost Half of US Facebookers Watching Major League BaseballExplore data in PRO PlatformGet the Free GWI Entertainment Q1 2017 Summary Report

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Written by

Felim is Senior Trends Manager at GlobalWebIndex. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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