Last week, Major League Baseball and Facebook became the latest sports league and social network to announce a live-streaming partnership.
As our mid-week Chart shows, MLB is a widely popular league among US Facebookers but, as yet, very few are catching these games online. Half of US Facebookers might be watching the MLB in some form, but only 10% are tuning in online. That suggests there is a massive potential audience for Facebook’s live broadcasts, with users able to watch via a range of devices, and from any location.
This move also confirms the central importance of sports to the future of social video and, in particular, live broadcasts via social platforms.