Our first blog this week previews data from GWI’s new trend on Facebook’s User Numbers.

Year-on-year, active user figures for the world’s ten biggest social networks show that Facebook was the only one which saw a decline (down six points between the two quarters in question). Twitter and Google+ held steady and all of the rest saw increases – with Instagram, Pinterest, Tumblr and Badoo posting particularly healthy rises.

As we discuss in our Multi-Networking report, this is clear evidence for social networking behaviors becoming more diversified; while Facebook was once the natural go-to point for most of our social activities, it now has to compete with a much wider range of alternatives. It’s still top dog, but it now has to rule a much more competitive landscape.


Written by

Jason is Chief Research Officer at GlobalWebIndex. He oversees the global research and insight teams, directs the world-leading research study and specializes in analyzing consumer trends. He writes for titles like the Huffington Post and MediaPost and is a frequent contributor to stories on media outlets such as BBC News, CNN, the Guardian, Wall Street Journal and Bloomberg.

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