To mark Social Media Week as well as the release of our latest GWI Social report (download a free summary here), this week’s first Chart of the Day takes stock of the sheer reach that social networks now offer.

Across GWI’s 34 countries, it’s 97% of online adults aged 16-64 who say they have visited or used a social network within the last month. In short, almost every internet user can now be reached via this medium, with the figure at almost 100% in some fast-growth markets.

There’s little difference by gender or income here but, as we might expect, there is an age-based correlation to be seen: the younger someone is, the more likely they are to be visiting networks. Even so, arguably the most important takeaway here is the high figures seen across all age groups.

Clients can download the full version of our new GWI Social report here.


Written by

Jason is Chief Research Officer at GlobalWebIndex. He oversees the global research and insight teams, directs the world-leading research study and specializes in analyzing consumer trends. He writes for titles like the Huffington Post and MediaPost and is a frequent contributor to stories on media outlets such as BBC News, CNN, the Guardian, Wall Street Journal and Bloomberg.

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