Following the recent collaboration between Netflix and Twitch for the release of the entertainment streaming service’s latest original series, Tuesday’s chart takes a look at the online TV viewing habits of the Twitch audience.

Online TV has become a central activity in the day-to-day behaviors of Twitch users – they are now devoting around over 1.5 hours per day to online TV, putting them considerably ahead of the average internet user.

That gives some indication as to why a mighty 8 in 10 Twitch Users used a streaming service to watch live television last month, and why 3 in 4 used a TV/film subscription service. With this is mind, it’s not difficult to see why this partnership is well-positioned to appeal to these enthusiastic online TV viewers and further the reach of Netflix in the SVOD market.


Written by

Chase Buckle is the Trends Manager at GlobalWebIndex. Chase oversees GlobalWebIndex’s Trends team, who leverage the company’s research studies to unlock the most up-to-date understanding of the modern digital consumer.

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