Today’s Chart of the Day offers a glimpse into how lifestyle behaviors vary between Millennials, Gen X and Baby Boomers – looking specifically at behaviors linked to health.

It’s almost 4 in 5 Millennials who say they exercise at least once a week – a bigger proportion than the number seen for Gen X and Boomers – with India (85%), Mexico (83%) and China (81%) the top 3 markets for these health-conscious Millennials. And it’s in North America where these differences between generations are the most pronounced, with Millennials leading the oldest generation by 15 percentage-points.

Alongside this, Millennials are less likely to say they regularly drink alcohol than their older counterparts, a pattern that exists across all regions – the most dramatic difference between generations occurring in Ireland, where Boomers are above Millennials by 24 percentage-points.

For more insights on these three generations, clients can download our infographic on these audiences on PRO Platform here.

76% of Millennials Exercise At Least Once a WeekExplore data in PRO PlatformDownload the online purchase journey infographic


Written by

Olivia is a Senior Insights Analyst at GlobalWebIndex. Moving to the company over 2 years ago after completing a degree in Psychology, Olivia works as part of the Strategic Insights team producing bespoke assets for clients. Olivia also writes on GlobalWebIndex’s blog, with a particular interest in social media and behavioral economics.

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