In a deal with Universal Music, Spotify has announced that new albums from certain artists on the record label will only be available to paying Spotify members for the first two weeks of their release.

This change to its ad-supported tier will increase the gap between its free and paid-for services, with the hope of converting more users to the paid-for tier. At present, there’s a huge disparity here, with a substantial 50-point gap between those who say they use music-streaming services (62%) and the numbers paying for this access (13%).

Age-based differences are interesting here, though. 16-24s are the most likely to be using these services each month and are also the most likely to be paying – with figures then declining in line with age.

62% Using Music-Streaming Services, but just 13% PayingExplore data in PRO PlatformGet the GWI Social Q1 2017 Report

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Katie is a Strategic Insights Manager at GlobalWebIndex. Moving to the company 4 years ago, Katie heads up the Strategic Insights team, overseeing the production of bespoke assets for clients. Katie also writes on GlobalWebIndex’s blog, with a particular interest in social media and marketing.

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