Instagram has become a key platform for fashion brands’ social campaigns and today we look at one example – GAP in the USA – to highlight why this makes absolute sense.

The reach of Instagram among fast-fashion buyers in the USA is now considerable – 62% of US GAP Buyers are Instagramming (79% ahead of the US average), making this one of the most popular social platforms among this audience, behind only Facebook and YouTube.

And considering social networks are now the joint-second most important product research channel for this audience – being level with product reviews and behind search – the potential for influencing the purchasing decisions of GAP buyers via Instagram is apparent.

Over 60% of US GAP Buyers are InstagrammingExplore data in PRO PlatformGet the Free GWI Social Q1 2017 Summary Report

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Written by

Felim is Senior Trends Manager at GlobalWebIndex. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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