Today’s chart explores brand advocacy in the world of tech, an area that is becoming ever more crucial as ad-blocking moves into the mainstream.

Among the 16 names we track in this category, it’s Huawei (60%) that tops the table for active brand advocacy (defined here as people who would write positive reviews or recommend the brand to friends/family). Crucial to this is the role played by Huawei’s home region of APAC: users there are the most likely to endorse the brand. For many of the others in our top 10, Latin America sees a peak, particularly for Samsung users at 73%.

This highlights the key role that C2C recommendations play in LatAm, a region where 2 in 3 internet users say that they regularly inform friends and family on new products and services. Combined with their high engagement with social (over 4-and-a-half hours per day), it’s clear that the region is a productive one for any tech brand looking to expand their reach organically.

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Written by

Chris is a Senior Trends Analyst at GlobalWebIndex. Moving to the company in 2017 after working in publishing, he produces blogs, infographics and reports on the most pressing topics in the worlds of technology, marketing, and many others.

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