Although 2015 was a bumper year for cinema ad-spend, 2016 has seen equally impressive growth and, as today’s Chart of the Day shows, this format has a strong potential reach – 6 in 10 internet users are visiting the cinema at least once a month.

It’s the key 16-34 age group who are most likely to be cinema-goers (around 2 in 3 are), with as many as a fifth of 25-34s visiting the cinema once a week or more. Even among the oldest group (55-64s), it’s 3 in 10 frequenting the cinema each month.

So, with such an impressive reach, it’s no wonder that the cinema’s most coveted ad-slot, the ‘Gold Spot’, demands such a hefty price tag – especially when more than a fifth of cinema-goers say they discover brands via ads seen at the cinema.


Written by

Chase Buckle is the Trends Manager at GlobalWebIndex. Chase oversees GlobalWebIndex’s Trends team, who leverage the company’s research studies to unlock the most up-to-date understanding of the modern digital consumer.

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