For our first post this week, we take a look at how people typically spend their media time each day.

Globally, online now accounts for more than half of our daily media consumption – with internet users aged 16-64 reporting that, on average, they’re spending just over six hours per day on activities like social networking, blogging and online TV/radio/print press.

Nevertheless, the enduring importance of traditional TV is abundantly clear; it’s still the single biggest media activity, accounting for 2.58 hours (and nearly a quarter of the total time we spend on media).

For further detail and analysis on this topic – as well as figures across age groups and between countries – check out our Digital vs Traditional Media Consumption report, out this week.

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Written by

Jason is Chief Research Officer at GlobalWebIndex. He oversees the global research and insight teams, directs the world-leading research study and specializes in analyzing consumer trends. He writes for titles like the Huffington Post and MediaPost and is a frequent contributor to stories on media outlets such as BBC News, CNN, the Guardian, Wall Street Journal and Bloomberg.

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