54% look for expert opinions when making a purchase

For our final post before Easter, we turn our attention to the role of expert views within the consumer’s purchase journey.

Globally, just over half of internet users say that they seek expert opinions when buying products or services – a percentage which has remained stable during the last twelve months.

However, the intensity of this trend varies significantly between countries. So while large majorities in places like Indonesia, India and Russia say that they look for expert views when buying something, the figure is much lower in some of the most mature internet markets (e.g. Japan, Sweden and the UK).