Online adults are now as likely to own a smartphone as a PC/laptop and the boom in mobile ownership is having a clear impact on the online shopping behaviors of digital consumers.

46% of internet users are now turning to mobile at least once a month to engage with online commerce. These rates may still lag behind those seen for PC/laptops (73%) but it does represent a 20-point increase from the end of 2012.

What’s more, consumers in APAC are showing just how impactful mobiles can be in the purchase journey. In this region, 6 in 10 are shopping online using their smartphones each month. The constant evolution of smartphones and increasing mobile-optimization of the online shopping experience means that it may not be too long before we see these figures repeated in other world regions.

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Written by

Felim is Senior Trends Manager at GlobalWebIndex. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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