Thanks to the increased availability of low-cost air travel, more than 1 in 3 internet users are traveling abroad for vacation on a yearly basis or more. As today’s Chart of the Day shows, travel apps are an important means of planning these vacations.
3 in 10 Vacationers are using travel apps each month. What’s more, 3 in 4 from this group agree that they tend to look for the best deals in their purchasing decisions, and the ability of dedicated apps which can streamline the vacation planning process and offer money saving tips has clearly been a hit among this audience.
Indeed, there’s strong evidence showing the importance of mobile for this activity – Vacationers are more likely to be visiting travel websites on the mobile web compared to desktop, for example.