To mark the 1st anniversary of the launch of Twitter’s live-streaming app Periscope this Saturday, today’s chart takes a look at why the service has so much potential.

Although live streaming remains a relatively niche activity at the moment, Periscope’s strength lies in its young demographics – 41% of users are aged 16-24 and 3 in 4 of them are under 35. That the app has a young and content-hungry audience is thus plain to see.

With rival app Meerkat having vacated the live-streaming space due to intense competition, that leaves Periscope to fight it out with Facebook Live as the premier choice for live-streaming activities. That means Twitter’s enduring association with breaking news stories could well give it an advantage here.

mm
mm

Written by

Chase Buckle is the Trends Manager at GlobalWebIndex. Chase oversees GlobalWebIndex’s Trends team, who leverage the company’s research studies to unlock the most up-to-date understanding of the modern digital consumer.

Never miss a post

By subscribing you confirm you’re happy for us to send you our latest articles.