Sports video-games have long been a cornerstone of video-game entertainment, and this is especially true among sports fans.

Among Premier League Fans, it’s an impressive 30% who have played FIFA in the last 12 months. That compares to 17% among the wider internet audience, emphasizing the opportunities that exist for football clubs and brands to integrate with this major video-game franchise.

It’s the 16-34 age group who are the most avid FIFA players (on 1 in 3), but it’s by region where we see the strongest variation. LatAm comes out ahead by a substantial margin, with Mexico (66%) and Brazil (62%) ramping these figures up. It’s in these same markets in which we see some of the strongest video-game consumption.

3 in 10 Premier League Fans Play FIFAExplore data in PRO PlatformDownload Device Q1 2017


Written by

Chase Buckle is the Trends Manager at GlobalWebIndex. Chase oversees GlobalWebIndex’s Trends team, who leverage the company’s research studies to unlock the most up-to-date understanding of the modern digital consumer.

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