The rise of live-streaming has been one of the most important trends in the world of social media over the last year, and although Meerkat and Periscope launched this trend into the mainstream, it’s Facebook that has been the real winner here.

As our midweek Chart of the Day shows, it’s now 1 in 5 Facebookers who are engaging with Facebook Live. And considering Facebook’s massive reach, that’s a significant portion of the internet population who are being introduced to live-streaming via Zuckerberg & Co.’s platform.

Although other networks are sure to jump on the live-streaming bandwagon, that fact that Facebook has already gathered such a vast number of viewers to this relatively new media is another indication why the network’s big bet on video is a smart move.

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Written by

Chase Buckle is the Trends Manager at GlobalWebIndex. Chase oversees GlobalWebIndex’s Trends team, who leverage the company’s research studies to unlock the most up-to-date understanding of the modern digital consumer.

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