From WhatsApp to LINE to Facebook Messenger, the mobile messaging market has been ramping up privacy features via the introduction of End-to-End Encryption. And as today’s Chart shows, this is very much in line with privacy concerns among their audiences.
Among users of these three apps, our data shows that 58% are concerned about the internet eroding their personal privacy. What’s more, around two thirds are worried about how companies use their personal data, while over 50% across all three groups prefer to stay anonymous when using the internet.
As a result of this, these same users over-index significantly for online privacy measures such as using private browsing windows, using anti-tracking software and accessing the web via VPNs and Proxy Servers. In such an ultra-competitive market, appeasing these major privacy concerns will be key to staying ahead of the game for Messenger and other services alike.