From WhatsApp to LINE to Facebook Messenger, the mobile messaging market has been ramping up privacy features via the introduction of End-to-End Encryption. And as today’s Chart shows, this is very much in line with privacy concerns among their audiences.

Among users of these three apps, our data shows that 58% are concerned about the internet eroding their personal privacy. What’s more, around two thirds are worried about how companies use their personal data, while over 50% across all three groups prefer to stay anonymous when using the internet.

As a result of this, these same users over-index significantly for online privacy measures such as using private browsing windows, using anti-tracking software and accessing the web via VPNs and Proxy Servers. In such an ultra-competitive market, appeasing these major privacy concerns will be key to staying ahead of the game for Messenger and other services alike.


Written by

Chase Buckle is the Trends Manager at GlobalWebIndex. Chase oversees GlobalWebIndex’s Trends team, who leverage the company’s research studies to unlock the most up-to-date understanding of the modern digital consumer.

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