This week sees the launch of our new Audience Report on Celeb Fans.
Globally, a quarter of internet users aged 16-64 say they are strongly interested in celebrity news and gossip – with a third of this group (and a fifth of internet users in general) saying that celeb news is an important reason for them using social media.
With half of Celeb Fans “following” actors and a third “following” TV presenters, it’s clear that Twitter has become a key platform for celeb-fan interactions. Outside of China, 30% of Celeb Fans are active on the micro-blog and, within the last month, more than a third say they have visited a celeb’s feed (with a similar percentage having retweeted a celeb). What’s more, 34% of Celeb Fans on Twitter say have tweeted a celebrity directly in the last 30 days.
From a demographic perspective, the biggest differences emerge in relation to age – with younger Celeb Fans much more likely to be interacting with celebs on Twitter.