With McDonald’s set to unveil order-and-pay technology in its mobile app in some markets this year, today we take a look at the top ways its customers interact with brands online.

Above all, McDonald’s Customers are most likely to be visiting a brand’s website. But particularly relevant here is that they’re 65% more likely to have downloaded or used a branded app, with just under a quarter reporting that they have done so in the last month.

Also pretty telling is that 3 of the 5 biggest over-indexes are for social interactions. Almost 1 in 5 are asking questions to brands on social networks each month, and they’re 70% more likely to be interacting with brands on messaging apps.

1 in 4 McDonald’s Customers Use Brand AppsExplore data in PRO Platform

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Written by

Katie is a Strategic Insights Manager at GlobalWebIndex. Moving to the company 4 years ago, Katie heads up the Strategic Insights team, overseeing the production of bespoke assets for clients. Katie also writes on GlobalWebIndex’s blog, with a particular interest in social media and marketing.

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