With 41% of Luxury Fashion Buyers saying that consumer reviews are influential over their purchases, today’s chart takes a look at the factors most likely to drive advocacy among this audience.

It’s a quarter of Luxury Fashion Buyers who have posted something online relating to fashion or clothing in the last month. Above all, high-quality products are the biggest motivator for this behavior.

Nevertheless, there’s a healthy 44% who would do so out of simple love for the brand, and a similar figure who would in exchange for rewards like future discounts.

Elsewhere, we see smaller but still important scores for becoming an advocate when there is a one-to-one relationship with the brand (1 in 5) and when there’s been great customer service (1 in 3). And while it’s under a fifth who say they would promote a brand if it enhances their online reputation/status, that does make Luxury Fashion Buyers over 1.5x more likely than the average internet user to say this.

1 in 4 Luxury Fashion Buyers Post Online About FashionExplore data in PRO PlatformDownload The Beginners Guide to Audience Profiling


Written by

Olivia is a Senior Insights Analyst at GlobalWebIndex. Moving to the company over 2 years ago after completing a degree in Psychology, Olivia works as part of the Strategic Insights team producing bespoke assets for clients. Olivia also writes on GlobalWebIndex’s blog, with a particular interest in social media and behavioral economics.

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