Twitch’s latest move into PC game retailing will see the service leverage its influential creator community as a driving force behind game sales. As such, today’s Chart of the Day outlines why this strategy could open up new, lucrative revenue sources for the service.

Consumers who have watched a live gaming stream are over 2x as likely to be purchasing digital video games each month (1 in 3 are), and we see equally strong over-indexes for video-based product research channels such as vlogs (15%) and video sites (29%).

This is all good news for Twitch – this fondness for video will complement this audience’s susceptibility for native ads on social media (23% say endorsements on social media would motivate them to purchase a product), and the offer of exclusive content within the purchase deals will also resonate well (Gaming Viewers are 63% more likely to cite this as a main purchase driver).

1 in 3 Gaming Viewers Purchased a Digital Game Last Month

Explore data in PRO PlatformDownload Device Q1 2017


Written by

Chase Buckle is the Trends Manager at GlobalWebIndex. Chase oversees GlobalWebIndex’s Trends team, who leverage the company’s research studies to unlock the most up-to-date understanding of the modern digital consumer.

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