With so many blockbuster gaming titles set for release by the end of the year, today’s Chart of the Day takes a look at how Console Gamers might be assessing which one to splash out on.

For many, YouTube offers the perfect means of weighing up the look of a new game to see whether it meets their expectations. Indeed, look at YouTube’s videos on upcoming gaming titles and there’s an extensive list of fan-made videos picking apart the trailers to get an idea of what’s to come upon release.

That this audience are 50% more likely to research products via vlogs (13% do), and 35% more likely to use video sites for brand research (24% do) is key here. This gives some indication of why services like Twitch and YouTube Gaming have gained such enthusiastic audiences in this community.

1 in 3 Console Gamers Watch Game Trailers on YouTubeExplore data in PRO PlatformGet the Free GWI Entertainment Q1 2017 Summary Report


Written by

Chase Buckle is the Trends Manager at GlobalWebIndex. Chase oversees GlobalWebIndex’s Trends team, who leverage the company’s research studies to unlock the most up-to-date understanding of the modern digital consumer.

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