1 in 10 in North America Now Own a Smart Wristband

The health-based wearables market has seen some notable events recently, with major player Fitbit completing a selection of acquisitions (including competitor Pebble’s software assets) and this month’s Consumer Electronics Show in Las Vegas seeing the launch of a broad range of wearable tech intended to track users’ health and activities.

With many commentators viewing the smartphone market as stagnating, this focus on the health aspects of wearable tech could point towards the future success of the wearable market. Already, it’s 1 in 10 online adults in North America who own a smart wristband, for example, while digital consumers in APAC are also displaying an enthusiasm for these devices.

The affordability and simplicity of smart wristbands is having an impact here, making them more appealing to some consumers than more complex (and more expensive) smartwatches.

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