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Trends articles

The key to making consumer insight work lies in knowing how to interpret it. Browse our latest articles featuring expert analysts sharing exclusive insight and research on the topics that matter, investigating the trends and developments to know on a global scale and by market.

Trends

U.S. election: consumer perspectives on mail-in voting

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Trends

A byte-sized guide to TikTok and the new social media

Trends

2020 U.S. election: the impact of government and media distrust

Trends

Why we’re redefining gamers

Trends

2020 consumers: the story so far

Trends

4 U.S. media trends and what they mean for advertisers

Trends

U.S. advertising right now: 4 key questions answered

Trends

Combining data for better answers: how are consumer actions really changing?

Trends

U.S. insurance: top concerns among buyers

Trends

Coronavirus: insights from our multinational study wave 5

Trends

Closely connected: social media’s role during COVID-19

Trends

How food brands can have their cake and eat it

Trends

Netflix, Disney+, Amazon Video & Hulu: how are streaming habits changing?

Trends

How coronavirus is changing the insurance industry

Trends

Coronavirus: insights from wave 4 of our multinational study

Trends

The ‘new normal’ II: will changing behaviors continue?

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