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Marketing articles

Get more from your marketing with free insight-driven resources and guidance. Explore the latest trending topics across commerce, advertising and media planning, featuring how-to guides and thought leadership articles on personalization, customer journey analysis, data analytics and more.

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Why the Future of Web Analytics is People

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Metrics that Matter: 5 Questions to Consider on Your Marketing ROI

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6 Global Trends Driving Audience-Centric Marketing in 2017

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4 Simple Ways to Drive Better Ad Campaigns Using Audience Insights

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Why Marketing that Works Means Getting Back to Basics

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The Smart Marketer’s Guide to Social Media

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4 Reasons Why Content is King for Marketing

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4 Reasons Why Social Media Matters to Marketing

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