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Marketing articles

Get more from your marketing with free insight-driven resources and guidance. Explore the latest trending topics across commerce, advertising and media planning, featuring how-to guides and thought leadership articles on personalization, customer journey analysis, data analytics and more.

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Why the world needs better gaming data

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Creating consumer insights: A quick guide to great research

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How the right sports data helps you sell to fans

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Brand reputation: why measurement matters

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Why your market research team is more valuable than ever

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Managing uncertainty in the shifting world of retail

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Where to from here? Agency wisdom for 2021

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Agile brand strategies that hit the mark in 2020

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How agencies can win more projects with the right research

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10 mental health campaigns that are making a difference

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Mapping the new B2B journey

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4 ways to drive agency ROI in the next normal

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Engaging sports fans: why brands need to get more targeted

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5 ways brands are driving ROI with in-house audience research

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The 5G market: sizing up the opportunity

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Shaping a B2B marketing strategy that’s driven by data

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