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Sam Ernest-Jones

Sam’s Senior Content and SEO Writer at GWI. He loves cycling, cooking and weaving stories from data. (Not all at the same time.)
Marketing

Managing uncertainty in the shifting world of retail

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Agile brand strategies that hit the mark in 2020

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The 5G market: sizing up the opportunity

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Shaping a B2B marketing strategy that’s driven by data

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How to refresh your target segments

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Why your segments need a refresh

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Assessing the impact of coronavirus on your audience

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Tightening budgets: how to deliver results from your content strategy

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Ethical marketing: 5 brands proving their purpose in uncertain times

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How to ‘get personal’ with psychographic research

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Taking your analysis further: 4 things you can do with crosstab builder

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Cashing in on banking trends: a guide for brands

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How to calculate market size with survey data

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