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Sam Ernest-Jones
Sam’s Senior Content and SEO Writer at GWI. He loves cycling, cooking and weaving stories from data. (Not all at the same time.)
Marketing
Managing uncertainty in the shifting world of retail
Marketing
Agile brand strategies that hit the mark in 2020
Marketing
The 5G market: sizing up the opportunity
Marketing
Shaping a B2B marketing strategy that’s driven by data
Product
How to refresh your target segments
Marketing
Why your segments need a refresh
Product
Assessing the impact of coronavirus on your audience
Marketing
Tightening budgets: how to deliver results from your content strategy
Marketing
Ethical marketing: 5 brands proving their purpose in uncertain times
Marketing
How to ‘get personal’ with psychographic research
Product
Taking your analysis further: 4 things you can do with crosstab builder
Marketing
Cashing in on banking trends: a guide for brands
Product
How to calculate market size with survey data
Campaign of the Month
Subway – ‘Beyond Meatball Sub’
Marketing
CSR trends that can make or break a brand
Campaign of the Month
Hotels.com – ‘Xmas Escape’
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